Core Concepts of Marketing
by John Burnett
Publisher: Global Text Project 2008
Number of pages: 298
Description:
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.
Download or read it online for free here:
Download link
(multiple formats)
Download mirrors:
Mirror 1
Similar books
eMarketing: The Essential Guide to Online Marketingby Rob Stokes - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(14736 views)
Perfect Presentations: How You Can Master the Art of Successful Presentingby Andrew Ivey - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(13400 views)
Winning the Zero Moment of Truthby Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(12650 views)
85 Inspiring Ways to Market Your Small Businessby Jackie Jarvis - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(22310 views)