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Introducing Marketing

Introducing Marketing
by John Burnett

Publisher: The Global Text Project 2011
ISBN/ASIN: B00DU79JCK
Number of pages: 290

Description:
Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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