Tourism: the International Business
by Robert Christie Mill
Publisher: The Global Text Project 2010
Number of pages: 326
Description:
By understanding what travel and tourism is all about, those who operate businesses that rely on the visitor will be in a better position to take a pro-active role in securing that business for themselves. The text is divided into four sections: an overview of tourism, the development of tourism, the marketing of tourism, and the future of tourism.
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