Developing New Products and Services

Developing New Products and Services
by G. Lawrence Sanders

Publisher: The Saylor Foundation 2013
ISBN/ASIN: 1453343601
ISBN-13: 9781453343609
Number of pages: 347

Description:
The book focuses on the upfront activities and ideas for new product and service development. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development.