Client vs. Developer Wars
by Eric Holter
Publisher: Newfangled Web Factory 2006
Number of pages: 83
This book is about a discovery that transformed author's web development process and saved his company. This discovery allowed his company to clearly communicate the subtleties of a website to non-technical clients. The clients "got it" and were able to move confidently through the entire development process. As a result of this simple discovery, many of the advertising agencies and design firms that the company works with have become much more comfortable, confident, and profitable in offering web development services to their clients. This book is for anyone who has been, or will be, involved in developing a website. There are many parties involved in the development of a site, some are technical, some creative, some strategic, and some managerial. This book is primarily written for those poor souls (often Marketing Directors) who are tasked with the responsibility of leading a team in getting a website built or redesigned. They will benefit from this discovery because it gives them a means of understanding the subtleties of hypertext, and the technical complexities of the web. Their projects will be greatly improved through identifying and overcoming the common barriers to communicating about the web.
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