Let's Cut To The Chase (common sense SEO)
by Craig Killick
Number of pages: 73
This book by Craig Killick about small business website optimisation covers techniques that he uses on a daily basis. The book covers: what search engines want, elements of good SEO, web site optimization, creating effective web pages, descriptive linking and navigation, referrals, getting links, quality content, how to create content and example of content.
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by Varinder Taprial, Priya Kanwar - BookBoon
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
by Rob Stokes - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
by Maureen James, Liz Rykert - IDRC Books
From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
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In this textbook we will cover the essential topics that make up Internet Marketing as an activity -- where the internet has been and where it is today and it describes what all of the main marketing activities are online.