Core Concepts of Marketing
by John Burnett
Publisher: Global Text Project 2008
Number of pages: 298
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.
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by Rob Stokes - Flat World Knowledge
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
by Jackie Jarvis - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
by John Burnett - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
by Olujimi Kayode - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.