Logo

Core Concepts of Marketing by John Burnett

Small book cover: Core Concepts of Marketing

Core Concepts of Marketing
by

Publisher: Global Text Project
Number of pages: 298

Description:
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Download mirrors:
Mirror 1

Similar books

Book cover: Permission MarketingPermission Marketing
by - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(6027 views)
Book cover: The Marketing of Ideas and Social IssuesThe Marketing of Ideas and Social Issues
by - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
(6457 views)
Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(12120 views)
Book cover: Perfect Presentations: How You Can Master the Art of Successful PresentingPerfect Presentations: How You Can Master the Art of Successful Presenting
by - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(9073 views)