Logo

Core Concepts of Marketing by John Burnett

Small book cover: Core Concepts of Marketing

Core Concepts of Marketing
by

Publisher: Global Text Project
Number of pages: 298

Description:
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Download mirrors:
Mirror 1

Similar books

Book cover: Plug Your Book!Plug Your Book!
by - Weber Books
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(5279 views)
Book cover: Introducing MarketingIntroducing Marketing
by - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(3709 views)
Book cover: Perfect Presentations: How You Can Master the Art of Successful PresentingPerfect Presentations: How You Can Master the Art of Successful Presenting
by - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(8457 views)
Book cover: Relationship MarketingRelationship Marketing
by - Marketing Science Institute
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
(4050 views)