Core Concepts of Marketing
by John Burnett
Publisher: Global Text Project 2008
Number of pages: 298
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.
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by Seymour Fine - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
by Roy Everitt - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
by Jackie Jarvis - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
- Government Printing Office
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.