Online Fundraising Handbook
by Nick Allen, at al.
Publisher: Groundspring.org 2004
Number of pages: 94
The Internet has opened up new opportunities that nonprofits are using to expand their influence and support. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
Download or read it online for free here:
by Jordan Kasteler - Utah SEO
This book moves beyond standard Social Media Marketing books. It teaches leveraging all facets of social media and all social media channels involved. It explores concepts of content marketing and leveraging social media to promote that content.
by The Internet Marketing Academy - BookBoon
Planning your Internet marketing strategy does not have to be a difficult task. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
by Maureen James, Liz Rykert - IDRC Books
From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
by Craig Killick
This little book about small business website optimisation covers: what search engines want, elements of good SEO, website optimization, effective web pages, linking and navigation, getting links, content and how to create it.