Auctions: Theory and Practice
by Paul Klemperer
Publisher: Princeton University Press 2004
Number of pages: 256
This book is a non-technical introduction to auction theory; its practical application in auction design (including many examples); and its uses in other parts of economics. Part A introduces the basic theory. Part B shows how modern auction-theoretic tools illuminate a range of mainstream economic questions that are superficially unconnected with auctions. Part C discusses practical auction design. Part D describes the one-hundred-billion dollar 3G mobile-phone license auctions.
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by Kimberly Richmond - Flat World Knowledge
Teaches students about the proven process of selling. It teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn on their own selling skills.
by Norris Arthur Brisco - D. Appleton and company
The explaining of the fundamental principles of salesmanship is the purpose of this book. They are not the result of theorizing, but the opposite, as they are the principles worked out from analyzing the experiences of successful salespersons.
by Senay Sabah (ed.) - InTech
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. This book is a modest try for that end.
by MTD Training - BookBoon
If you're selling a product or a service to your clients you'll need to know exactly how to influence and sell your wares in the right way. This textbook will focus on the key skills and techniques that you need to perform high impact presentations.