Auctions: Theory and Practice
by Paul Klemperer
Publisher: Princeton University Press 2004
Number of pages: 256
This book is a non-technical introduction to auction theory; its practical application in auction design (including many examples); and its uses in other parts of economics. Part A introduces the basic theory. Part B shows how modern auction-theoretic tools illuminate a range of mainstream economic questions that are superficially unconnected with auctions. Part C discusses practical auction design. Part D describes the one-hundred-billion dollar 3G mobile-phone license auctions.
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by Senay Sabah (ed.) - InTech
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. This book is a modest try for that end.
by MTD Training - BookBoon
From the table of contents: The Role of Prospecting in the Sales Process; General Skills that Prospecting Requires; Prospecting Tips; Effective Introductory Sales Letters; Cold Calling Techniques; Prospecting with Existing Customers; Resources.
by Frank Atkinson - BookBoon
The biggest obstacles to closing are fear of rejection by the salesperson and fear of making a mistake by the buyer. This short book gives good practical advice on how to close more sales confidently and at the right time.
by Norris Arthur Brisco - D. Appleton and company
The explaining of the fundamental principles of salesmanship is the purpose of this book. They are not the result of theorizing, but the opposite, as they are the principles worked out from analyzing the experiences of successful salespersons.