Auctions: Theory and Practice
by Paul Klemperer
Publisher: Princeton University Press 2004
Number of pages: 256
This book is a non-technical introduction to auction theory; its practical application in auction design (including many examples); and its uses in other parts of economics. Part A introduces the basic theory. Part B shows how modern auction-theoretic tools illuminate a range of mainstream economic questions that are superficially unconnected with auctions. Part C discusses practical auction design. Part D describes the one-hundred-billion dollar 3G mobile-phone license auctions.
Home page url
Download or read it online for free here:
(multiple PDF files)
by MTD Training - BookBoon
If you're selling a product or a service to your clients you'll need to know exactly how to influence and sell your wares in the right way. This textbook will focus on the key skills and techniques that you need to perform high impact presentations.
by Andrew Whalley - Bookboon
At the heart of this book is the belief that to survive in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere.
by Frank Atkinson - BookBoon
This book has been written to help you become more successful in sales. The author of this publication brings his wide range of experience and expertise into play giving simple, practical and tested advice on sales and selling.
by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.