Auctions: Theory and Practice
by Paul Klemperer
Publisher: Princeton University Press 2004
Number of pages: 256
This book is a non-technical introduction to auction theory; its practical application in auction design (including many examples); and its uses in other parts of economics. Part A introduces the basic theory. Part B shows how modern auction-theoretic tools illuminate a range of mainstream economic questions that are superficially unconnected with auctions. Part C discusses practical auction design. Part D describes the one-hundred-billion dollar 3G mobile-phone license auctions.
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by Kimberly Richmond - Flat World Knowledge
Teaches students about the proven process of selling. It teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn on their own selling skills.
by Senay Sabah (ed.) - InTech
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. This book is a modest try for that end.
by Dragos V. Iliescu - BookBoon
This short and practical book provides its readers with a structured approach to telesales, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next.
by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.