Go It Alone!
by Bruce Judson
Publisher: Harper Paperbacks 2005
Number of pages: 240
This engaging, if optimistic, primer insists that you don't need much capital, or much risk-taking, to start a business. Indeed, according to Yale School of Management professor Judson, author of Netmarketing and himself the founder of several allegedly successful small firms, the time has never been better for startups.
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