E-Commerce: An Introduction
by Diane Cabell at al.
Publisher: faqs.org 2001
Description:
The broadest definition of e-commerce is "the conduct of transactions by electronic means". We will focus specifically on purchases of goods and services from online stores on the Web. Because this is an introductory course with a limited schedule, we will focus our study around the needs of a fictional e-enterprise.
Download or read it online for free here:
Read online
(online html)
Similar books
The Economic and Social Impact of Electronic Commerceby Andrew Wyckoff, Alessandra Colecchia - OECD
This book represents one of the very first analyses of the role of electronic commerce in economy, and addresses such issues as the impact of e-commerce on employment and on society, as well as its contribution to economic growth and efficiency.
(14028 views)
E-Business: Applications and Global Acceptanceby Princely Ifinedo - InTech
A collection of well-written papers that employ empirical and theoretical/conceptual approaches to highlight insights on the global acceptance of electronic business (e-business) and other useful applications and conceptualizations in the area.
(15084 views)
Electronic Commerce: The Strategic Perspectiveby P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson - Harcourt
This text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
(17975 views)
E-Commerce and E-Businessby Zorayda Ruth Andam - Wikibooks
Internet commerce is a powerful tool in the economic growth of developing countries. However, this is premised on strong political will and good governance. This primer seeks to provide policy guidelines toward this end.
(23982 views)