E-Commerce: An Introduction
by Diane Cabell at al.
Publisher: faqs.org 2001
The broadest definition of e-commerce is "the conduct of transactions by electronic means". We will focus specifically on purchases of goods and services from online stores on the Web. Because this is an introductory course with a limited schedule, we will focus our study around the needs of a fictional e-enterprise.
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This text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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This text explores the limits that technology imposes on the legal and policy options available to those concerned about anonymous communication, digital cash, and distributed databases, and the ways in which they might reduce personal privacy.
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