Essentials of Marketing Research
by Paurav Shukla
Publisher: BookBoon 2008
ISBN-13: 9788776814113
Number of pages: 117
Description:
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
Download or read it online for free here:
Download link
(4.1MB, PDF)
Similar books
Principles of Marketingby Jeff Tanner, Mary Anne Raymond - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(20223 views)
Effective Marketingby MTD Training - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
(16465 views)
New Year New Marketing Planby L. Wrightsman, J. Hughes, D. Powers - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(9150 views)
Winning the Zero Moment of Truthby Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(12977 views)