Data Mining Desktop Survival Guide
by Graham Williams
Publisher: Togaware Pty Ltd 2004
Data mining is about building models from data. We build models to gain insights into the world and how the world works. A data miner, in building models, deploys many different data analysis and model building techniques. Our choices depend on the business problems to be solved. Although data mining is not the only approach it is becoming very widely used because it is well suited to the data environments we find in today's enterprises.
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by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang - arXiv
A comprehensive survey on Internet advertising, discussing the research issues, identifying the recent technologies, and suggesting its future directions. We start with a brief history, introduction, and classification of the industry.
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