Essentials of Marketing Research: Exercises
by Paurav Shukla
Publisher: BookBoon 2008
Number of pages: 50
After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
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by Olujimi Kayode - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
by Seymour Fine - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
by Andrew Whalley - BookBoon
Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
by John Burnett - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.