Strategic Marketing
by Andrew Whalley
Publisher: BookBoon 2010
ISBN-13: 9788776816438
Number of pages: 121
Description:
From the table of contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; Expanding marketing's traditional boundaries.
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