Logo

eMarketing: The Essential Guide to Online Marketing

Large book cover: eMarketing: The Essential Guide to Online Marketing

eMarketing: The Essential Guide to Online Marketing
by

Publisher: Quirk eMarketing
ISBN/ASIN: 062041135X
Number of pages: 305

Description:
The author consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing.

Home page url

Download or read it online for free here:
Download link
(41MB, PDF)

Similar books

Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(13361 views)
Book cover: Perfect Presentations: How You Can Master the Art of Successful PresentingPerfect Presentations: How You Can Master the Art of Successful Presenting
by - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(13916 views)
Book cover: Introducing MarketingIntroducing Marketing
by - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(13298 views)
Book cover: Principles of MarketingPrinciples of Marketing
by - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(20744 views)