Vault Career Guide to Advertising
by Ira Berkowitz
Publisher: Vault Inc. 2004
ISBN/ASIN: 1581312679
ISBN-13: 9781581312676
Number of pages: 115
Description:
Are you addicted to commercials? Do you love to make up catchy slogans? Does the idea of controlling the destiny of a major advertising account thrill you? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
Download or read it online for free here:
Read online
(online reading)
Similar books
The Clock that Had no Handsby Herbert Kaufman - George H. Doran Company
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.
(10069 views)
Pay Per Click Internet Advertising- Tutorials Point
Pay Per Click is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This book explains how you can use PPC to promote your business.
(8721 views)
Taking ADvantageby Richard F. Taflinger - Kendall Hunt Publishing
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage of that processing by creating stimuli.
(11839 views)
In Defense of Advertisingby Jerry Kirkpatrick - TLJ Books
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
(12023 views)