Conducting Research Surveys via E-mail and the Web
by M. Schonlau, R.D. Fricker, M.N. Elliott
Publisher: Rand Publishing 2002
Number of pages: 142
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys.
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by Johann Mouton, H.C. Marais - HSRC Press
This is one of the leading methodology textbooks in South African tertiary education. It provides an introduction to the fundamental concept of social science research, and complements books on specific research methods and techniques.
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