Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
Number of pages: 15
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
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by F. Kay, H. Guinness, N. Stevens - How To Books Ltd
The principles of good management are explained in an easy-to-understand way. Management is not easy and we all need to work on making ourselves better at it. Use this book to do just that and it will be a tenner well spent.
by Jonathan T. Scott - Lulu.com
Companies around the world are reducing their energy and material expenses, increasing sales, and raising productivity - with little or no capital investment - while watching their costs and carbon emissions drop like a stone. This book shows how.
by Susan Quinn - BookBoon
This book outlines the challenging role of the manager. The main topics such as planning, organizing, leading and controlling are covered, as well as issues such as competitive advantage, team structure, motivating, trust and flowcharting.
by Peter Honey - How to Books
The whole of management life is revealed in 50 short stories, all based on real events. The author bravely offers each flawed manager practical advice in a bid to improve their performance and make life more tolerable for their colleagues.