Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
Number of pages: 15
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Home page url
Download or read it online for free here:
by F. Kay, H. Guinness, N. Stevens - How To Books Ltd
The principles of good management are explained in an easy-to-understand way. Management is not easy and we all need to work on making ourselves better at it. Use this book to do just that and it will be a tenner well spent.
by Manmohan Joshi - BookBoon
This book provides a quick reference guide to various aspects of managerial behaviour, leadership styles, managerial functions, team-building etc., and will be of benefit not only to the practicing managers but also to the potential administrators.
by Robert Mill - The Global Text Project
The objectives of this book are twofold: to indicate how critical improved productivity is to improving the bottom line, and to show how productivity improvement programs can be designed and implemented. The book takes a practical approach ...
by Sue Greener - BookBoon
From the table of contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; etc.