Logo

Customer Relationship Management

Small book cover: Customer Relationship Management

Customer Relationship Management
by

Publisher: BookBoon
ISBN/ASIN: 8776811654
Number of pages: 21

Description:
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.

Download or read it online for free here:
Download link
(830KB, PDF)

Similar books

Book cover: Business Research MethodsBusiness Research Methods
by - BookBoon
From the table of contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; etc.
(12108 views)
Book cover: Rip-Off!Rip-Off!
by - Original Book Co
The inside story of the consulting money machine. Lying, cheating, falsifying results, plagiarism, incompetence, manipulation, tax evasion, expenses fraud, sex and alcohol abuse. Find out what happens when management consultants come to town.
(11224 views)
Book cover: Managing through ChangeManaging through Change
by - BookBoon
Change is the only constant so it's important that you know how to manage through change. This book covers techniques on how to manage change effectively taking into account all of the factors that have impact on others, systems and processes.
(13102 views)
Book cover: 50 Cautionary Tales for Managers50 Cautionary Tales for Managers
by - How to Books
The whole of management life is revealed in 50 short stories, all based on real events. The author bravely offers each flawed manager practical advice in a bid to improve their performance and make life more tolerable for their colleagues.
(17257 views)