Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
Number of pages: 21
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
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by Karlyn Adams - National Center on Education and the Economy
A comprehensive summary of current research and theory on the sources of innovation and creativity in individuals and organizations. The paper concludes with some recommendations for how education systems can best foster these attributes in students.
by F. Kay, H. Guinness, N. Stevens - How To Books Ltd
The principles of good management are explained in an easy-to-understand way. Management is not easy and we all need to work on making ourselves better at it. Use this book to do just that and it will be a tenner well spent.
by Sue Greener - BookBoon
From the table of contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; etc.
by Robert Mill - The Global Text Project
The objectives of this book are twofold: to indicate how critical improved productivity is to improving the bottom line, and to show how productivity improvement programs can be designed and implemented. The book takes a practical approach ...