Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
ISBN/ASIN: 8776811654
Number of pages: 21
Description:
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Download or read it online for free here:
Download link
(830KB, PDF)
Similar books
Principles of Managementby M. Carpenter, T. Bauer, B. Erdogan - Saylor Foundation
Principles of Management by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three crucial threads through every chapter: strategy, entrepreneurship and active leadership.
(29592 views)
A Passion for Ideasby H. von Pierer, B. von Oetinger - Purdue University Press
This volume gathers together a stunning list of today's thought leaders to shed light on how 'the new' is discovered. These innovators share their insights and help us to understand the process of creativity and construction.
(14893 views)
Managing through Changeby MTD Training - BookBoon
Change is the only constant so it's important that you know how to manage through change. This book covers techniques on how to manage change effectively taking into account all of the factors that have impact on others, systems and processes.
(17629 views)
Administration Skillsby Manmohan Joshi - BookBoon
This book provides a quick reference guide to various aspects of managerial behaviour, leadership styles, managerial functions, team-building etc., and will be of benefit not only to the practicing managers but also to the potential administrators.
(13261 views)