Pay Per Click Internet Advertising
Publisher: Tutorials Point 2015
Number of pages: 68
Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This is a brief tutorial that explains how you can use PPC to your advantage and promote your business.
Home page url
Download or read it online for free here:
by Jerry Kirkpatrick - TLJ Books
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
by Richard F. Taflinger - Kendall Hunt Publishing
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage of that processing by creating stimuli.
by M. Solomon, L. D. Cornell, A. Nizan - Flat World Knowledge
This book is written for advertising and promotions courses taught to students in the business school. The book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
by Herbert Kaufman - George H. Doran Company
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.