by Roy Everitt
Publisher: BookBoon 2012
Number of pages: 65
With marketing messages reaching saturation point in many people's lives, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your regular communications. Permission Marketing is actually quite easy when you follow the simple process in this book.
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by Andrew Ivey - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
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The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
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