Obtaining and Retaining Customers
by Andrew Whalley
Publisher: Bookboon 2013
Number of pages: 130
At the heart of this book is the belief that to survive and prosper in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do.
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by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.
by Frank Atkinson - BookBoon
Sales planning is a key skill that all salespeople need to master. This book takes you through the key planning principles, producing your personal plan, planning for meetings, managing your time, planning to negotiate and planning your activities.
by MTD Training - BookBoon
If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. This textbook will cover some of the techniques and strategies that you can use to overcome these objections.
by Norris Arthur Brisco - D. Appleton and company
The explaining of the fundamental principles of salesmanship is the purpose of this book. They are not the result of theorizing, but the opposite, as they are the principles worked out from analyzing the experiences of successful salespersons.