Obtaining and Retaining Customers
by Andrew Whalley
Publisher: Bookboon 2013
Number of pages: 130
At the heart of this book is the belief that to survive and prosper in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do.
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by Frank Atkinson - BookBoon
The biggest obstacles to closing are fear of rejection by the salesperson and fear of making a mistake by the buyer. This short book gives good practical advice on how to close more sales confidently and at the right time.
by Kimberly Richmond - Saylor Foundation
Teaches students about the proven process of selling. It teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn on their own selling skills.
by MTD Training - BookBoon
From the table of contents: The Role of Prospecting in the Sales Process; General Skills that Prospecting Requires; Prospecting Tips; Effective Introductory Sales Letters; Cold Calling Techniques; Prospecting with Existing Customers; Resources.
This book delivers tools to help you sell IBM solutions. It serves as a practical reference for the IBM innovation enabled by on demand and how to sell the IBM innovative technology. You will know how to sell solutions in line with the strategy.