The Upside Down Guide to writing for the Press
by Peter Rose
Publisher: Bookboon 2014
Number of pages: 49
The Guide will help you understand: The mechanics of writing a successful press release or article; How to ensure that your copy is relevant and newsworthy; How professionals check they have included all of the salient facts; Different types of press release, plus written examples; How to stay on the right side of editors and journalists; Which language traps to beware of; How writing effectively helps improve web content.
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