Web Marketing

e-books in this category

5 Steps to Successful E-mail Marketing
- StartupNation LLC , 2008
More and more businesses are discovering that e-mail marketing is an effective way to drive sales. The book will help you get started. Learn how to write e-mail messages to provide value to existing customers and attract new customers.
(1938 views)

Electronic Commerce: The Strategic Perspective
by Pierre Berthon, Leyland F. Pitt, George M. Zinkhan, Richard T. Watson - Harcourt , 2008
This text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
(5155 views)

From Workplace to Workspace: Using E-mail Lists to Work Together
by Maureen James, Liz Rykert - IDRC Books , 1998
From a desktop, e-mail provides a quick link to the world at large, changing a traditional "workplace" into a "workspace". This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
(797 views)

How to Make a Fortune on the Internet
by Ajay Ahuja - How To Books , 2008
If you can type on a keyboard and have a basic grasp of English, you can make a fortune on the internet. If you know what to do, this book will show you exactly that. The author knows the sites and software that will save you your precious time.
(3188 views)

Let’s Cut To The Chase (common sense SEO)
by Craig Killick , 2008
This little book about small business website optimisation covers: what search engines want, elements of good SEO, website optimization, effective web pages, linking and navigation, getting links, content and how to create it.
(1751 views)

Online Fundraising Handbook
by Nick Allen, at al. - Groundspring.org , 2004
The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
(2891 views)

Social Media
by Trevor Cook, Lee Hopkins , 2008
E-book on social media, it covers Enterprise2.0, strategy, blogs, web feeds, some corporate blog examples, podcasting for business, Twitter and Jaiku, Facebook, Second Life and 3D virtual worlds, Wikis, blog writing tips, where to go to get started.
(2950 views)

Twitter Ebook
by Geekpreneur , 2008
A geek’s guide to promoting yourself and your online business in 140 characters or less with Twitter. It covers: why you need to join Twitter, how to use it as a mini blog, using Twitter to enhance your online business, Twitter tools.
(4303 views)

Unlocking Google's Hidden Potential
by Stephan Spencer - Netconcepts.com , 2006
Stephan Spencer has written a new ebook on how to become a Google power-searcher. This guide is a must-have for anyone who uses Google. This ebook will show you how to find what you need quickly and with laser-like accuracy.
(3156 views)