Web Marketing

e-books in Web Marketing category

50 Shades of Digital Marketing50 Shades of Digital Marketing
by Francesca James , Hannah Durham - Bookboon , 2013
The Digital Marketing Show takes place in London's Excel Exhibition and Conference Centre in November every year. The Digital Marketing Show event is content rich with over 150 presentations from experts and digital practitioners.

A to Z: Social Media MarketingA to Z: Social Media Marketing
by Jordan Kasteler - Utah SEO , 2012
This book moves beyond standard Social Media Marketing books. It teaches leveraging all facets of social media and all social media channels involved. It explores concepts of content marketing and leveraging social media to promote that content.
Developing an Internet Marketing StrategyDeveloping an Internet Marketing Strategy
by The Internet Marketing Academy - BookBoon , 2012
Planning your Internet marketing strategy does not have to be a difficult task. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
Internet MarketingInternet Marketing
by The Internet Marketing Academy - BookBoon , 2012
In this textbook we will cover the essential topics that make up Internet Marketing as an activity -- where the internet has been and where it is today and it describes what all of the main marketing activities are online.
Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by Jim Lecinski - Vook , 2011
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
Google Beyond googleGoogle Beyond google
by Varinder Taprial, Priya Kanwar - BookBoon , 2011
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
eMarketing: The Essential Guide to Online MarketingeMarketing: The Essential Guide to Online Marketing
by Rob Stokes - Flat World Knowledge , 2010
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
From Workplace to Workspace: Using E-mail Lists to Work TogetherFrom Workplace to Workspace: Using E-mail Lists to Work Together
by Maureen James, Liz Rykert - IDRC Books , 1998
From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
Online Fundraising HandbookOnline Fundraising Handbook
by Nick Allen, at al. - Groundspring.org , 2004
The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
Let's Cut To The Chase (common sense SEO)Let's Cut To The Chase (common sense SEO)
by Craig Killick , 2008
This little book about small business website optimisation covers: what search engines want, elements of good SEO, website optimization, effective web pages, linking and navigation, getting links, content and how to create it.
5 Steps to Successful E-mail Marketing5 Steps to Successful E-mail Marketing
- StartupNation LLC , 2008
More and more businesses are discovering that e-mail marketing is an effective way to drive sales. The book will help you get started. Learn how to write e-mail messages to provide value to existing customers and attract new customers.