Gamification in Business
by An Coppens
Publisher: Bookboon 2014
ISBN-13: 9788740308242
Number of pages: 63
Description:
This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.
Download or read it online for free here:
Download link
(5.4MB, PDF)
Similar books
The Sources of Innovation and Creativityby Karlyn Adams - National Center on Education and the Economy
A comprehensive summary of current research and theory on the sources of innovation and creativity in individuals and organizations. The paper concludes with some recommendations for how education systems can best foster these attributes in students.
(14820 views)
Administration Skillsby Manmohan Joshi - BookBoon
This book provides a quick reference guide to various aspects of managerial behaviour, leadership styles, managerial functions, team-building etc., and will be of benefit not only to the practicing managers but also to the potential administrators.
(11985 views)
Customer Relationship Managementby Roger Baran, Christopher, Michael Zerres - BookBoon
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for CRM is given.
(17809 views)
Management Basicsby Susan Quinn - BookBoon
This book outlines the challenging role of the manager. The main topics such as planning, organizing, leading and controlling are covered, as well as issues such as competitive advantage, team structure, motivating, trust and flowcharting.
(29370 views)