Online Fundraising Handbook
by Nick Allen, at al.
Publisher: Groundspring.org 2004
Number of pages: 94
The Internet has opened up new opportunities that nonprofits are using to expand their influence and support. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
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by Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
by Francesca James , Hannah Durham - Bookboon
The Digital Marketing Show takes place in London's Excel Exhibition and Conference Centre in November every year. The Digital Marketing Show event is content rich with over 150 presentations from experts and digital practitioners.
by Talib Morgan - Smashwords
'Get Digital' is for marketers and other professionals who are coming to terms with digital and web technologies. It offers answers to the challenges experienced marketers and professionals face in enabling digital customer experiences.
by The Internet Marketing Academy - BookBoon
In this textbook we will cover the essential topics that make up Internet Marketing as an activity -- where the internet has been and where it is today and it describes what all of the main marketing activities are online.