Business Research Methods
by Sue Greener
Publisher: BookBoon 2008
ISBN-13: 9788776814212
Number of pages: 110
Description:
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.
Download or read it online for free here:
Download link
(5.7MB, PDF)
Similar books
Management Briefs: Management and Leadership Theory Made Simpleby Coleman Patterson - BookBoon
This book is a collection of 500-word essays on a variety of management, leadership, and organizational topics. Using a variety of examples and references, readers can quickly gain insight into fundamental and advanced management principles.
(21581 views)
Principles of Managementby M. Carpenter, T. Bauer, B. Erdogan - Saylor Foundation
Principles of Management by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three crucial threads through every chapter: strategy, entrepreneurship and active leadership.
(28347 views)
Managing the New Frontiers: An Introduction to the Fundamentalsby Jonathan T. Scott - Lulu.com
Companies around the world are reducing their energy and material expenses, increasing sales, and raising productivity - with little or no capital investment - while watching their costs and carbon emissions drop like a stone. This book shows how.
(14269 views)
The Sources of Innovation and Creativityby Karlyn Adams - National Center on Education and the Economy
A comprehensive summary of current research and theory on the sources of innovation and creativity in individuals and organizations. The paper concludes with some recommendations for how education systems can best foster these attributes in students.
(15504 views)