Strategic Marketing
by Andrew Whalley
Publisher: BookBoon 2010
ISBN-13: 9788776816438
Number of pages: 121
Description:
From the table of contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; Expanding marketing's traditional boundaries.
Download or read it online for free here:
Download link
(3.7MB, PDF)
Similar books
Core Concepts of Marketingby John Burnett - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
(19050 views)
Perfect Presentations: How You Can Master the Art of Successful Presentingby Andrew Ivey - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(13350 views)
New Year New Marketing Planby L. Wrightsman, J. Hughes, D. Powers - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(8769 views)
Permission Marketingby Roy Everitt - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(10788 views)