Buyer Behaviour
by Frank Atkinson
Publisher: BookBoon 2010
ISBN-13: 9788776816834
Number of pages: 31
Description:
The author specialises in training salespeople to be more confident and successful in their role. Contents: Introduction to buyer behaviour; Behavioural analysis, Understanding your preferred style and how to deal with other buyer types; Buyer tactics.
Download or read it online for free here:
Download link
(1.8MB, PDF)
Similar books

by MTD Training - BookBoon
From the table of contents: The Role of Prospecting in the Sales Process; General Skills that Prospecting Requires; Prospecting Tips; Effective Introductory Sales Letters; Cold Calling Techniques; Prospecting with Existing Customers; Resources.
(12850 views)

by Andrew Whalley - Bookboon
At the heart of this book is the belief that to survive in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere.
(10752 views)

by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.
(20319 views)

by Senay Sabah (ed.) - InTech
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. This book is a modest try for that end.
(6868 views)