Relationship Marketing
by Robert W. Palmatier
Publisher: Marketing Science Institute 2008
ISBN/ASIN: 0965711498
ISBN-13: 9780965711494
Number of pages: 172
Description:
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Download or read it online for free here:
Download link
(470KB, PDF)
Similar books
Essentials of Marketing Researchby Paurav Shukla - BookBoon
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
(24070 views)
Google Beyond googleby Varinder Taprial, Priya Kanwar - BookBoon
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
(14134 views)
The Marketing of Ideas and Social Issuesby Seymour Fine - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
(13791 views)
Plug Your Book!by Steve Weber - Weber Books
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(12792 views)