e-books in Advertising category
Pay Per Click Internet Advertising- Tutorials Point , 2015
Pay Per Click is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This book explains how you can use PPC to promote your business.
(8827 views)
Vault Career Guide to Advertisingby Ira Berkowitz - Vault Inc. , 2004
Are you addicted to commercials? Do you love to make up catchy slogans? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
(10629 views)
Taking ADvantageby Richard F. Taflinger - Kendall Hunt Publishing , 1996
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage of that processing by creating stimuli.
(11946 views)
Launch! Advertising and Promotion in Real Timeby M. Solomon, L. D. Cornell, A. Nizan - Saylor Foundation , 2009
This book is written for advertising and promotions courses taught to students in the business school. The book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
(12210 views)
The Clock that Had no Handsby Herbert Kaufman - George H. Doran Company , 1912
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.
(10149 views)
In Defense of Advertisingby Jerry Kirkpatrick - TLJ Books , 2007
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
(12095 views)