Marketing Communications
by Olujimi Kayode
Publisher: Bookboon 2014
ISBN-13: 9788740306743
Number of pages: 305
Description:
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.
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