Fundamentals of Business
by Stephen J. Skripak
Publisher: Virginia Tech 2016
Number of pages: 442
Contents: The Foundations of Business; Economics and Business; Ethics and Social Responsibility; Business in a Global Environment; Forms of Business Ownership; Entrepreneurship: Starting a Business; Management and Leadership; Structuring Organizations; Operations Management; Motivating Employees; Managing Human Resources; Union/Management Issues; Marketing: Providing Value to Customers; Pricing Strategy; Hospitality and Tourism; Accounting and Financial Information; Personal Finances.
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This book is designed as a revision guide for students studying GCSE Business Studies. It should be suitable for all exam boards. Contents: Introduction to Business; Marketing; Production; Human Resouces; Finance; Growth of Businesses; etc.
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