Web Style Guide
by Patrick Lynch, Sarah Horton
Publisher: Yale University Press 2009
Our purpose for writing this book is to offer basic design principles that you can use to make your content as easy to understand as possible. We explain how to use design as a tool, not as an objective; your Web design should be almost transparent to the reader. We show you how to create a user interface that will allow visitors to your site to navigate your content with ease. We offer suggestions on how to write Web documents; this is a new genre with its own style and guidelines. We delve deep into Web images -- color, resolution, compression, and formats -- and discuss the benefits of publishing images on the Web. We cover the stylistic and technical issues surrounding the addition of dynamic media to your Web site. All the guidance we offer shares a single purpose: to make your message clear to your readers.
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