Logo

Business Research Methods by Sue Greener

Small book cover: Business Research Methods

Business Research Methods
by

Publisher: BookBoon
ISBN-13: 9788776814212
Number of pages: 110

Description:
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.

Home page url

Download or read it online for free here:
Download link
(5.7MB, PDF)

Similar books

Book cover: Managing for Productivity in the Hospitality IndustryManaging for Productivity in the Hospitality Industry
by - The Global Text Project
The objectives of this book are twofold: to indicate how critical improved productivity is to improving the bottom line, and to show how productivity improvement programs can be designed and implemented. The book takes a practical approach ...
(8634 views)
Book cover: Guide to Writing Resumes, CVs and Cover LettersGuide to Writing Resumes, CVs and Cover Letters
- Swarthmore College
The book shows how you can make your CV stand out and convince the recruiter that you have what is needed to do the job. It offers practical tips on how to project a suitable professional image, identify your strengths and write a covering letter.
(17873 views)
Book cover: Administration SkillsAdministration Skills
by - BookBoon
This book provides a quick reference guide to various aspects of managerial behaviour, leadership styles, managerial functions, team-building etc., and will be of benefit not only to the practicing managers but also to the potential administrators.
(12472 views)
Book cover: Setting Your Vision And Defining Your GoalsSetting Your Vision And Defining Your Goals
by - Bookboon
This book will guide individuals and business owners alike through the process of establishing a personal mission statement that helps provide clarity and a sense of purpose. A series of exercises will help you begin building a life you love.
(17552 views)