Business Research Methods
by Sue Greener
Publisher: BookBoon 2008
ISBN-13: 9788776814212
Number of pages: 110
Description:
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.
Download or read it online for free here:
Download link
(5.7MB, PDF)
Similar books
Guide to Writing Resumes, CVs and Cover Letters- Swarthmore College
The book shows how you can make your CV stand out and convince the recruiter that you have what is needed to do the job. It offers practical tips on how to project a suitable professional image, identify your strengths and write a covering letter.
(13760 views)
Profit Upgradeby Richard Parkes Cordock - Smashwords
The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large public limited company or simply looking for inspiration for your own personal life. Here's where you start, by reading this book.
(8800 views)
Gods of Commerce: The Big World View of Businessby Michael Phillips - Clear Glass Press
A book for CEOs and top managers, filled with ideas that generate revenue, by a developer of MasterCard and open books management. In an elegant and thought-provoking way, the book covers three distinct categories: trade, industry and 'clientry'.
(3119 views)
Management Basicsby Susan Quinn - BookBoon
This book outlines the challenging role of the manager. The main topics such as planning, organizing, leading and controlling are covered, as well as issues such as competitive advantage, team structure, motivating, trust and flowcharting.
(24380 views)