Business Research Methods by Sue Greener

Business Research Methods
by Sue Greener

Publisher: BookBoon 2008
ISBN-13: 9788776814212
Number of pages: 110

Description:
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.