Business Research Methods
by Sue Greener
Publisher: BookBoon 2008
ISBN-13: 9788776814212
Number of pages: 110
Description:
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.
Download or read it online for free here:
Download link
(5.7MB, PDF)
Similar books
Stress and Work/Life Balance: Insights for Managersby David Newth - BookBoon
My guiding aim in writing this book was to make it readable, down to earth and useful. It carries a conviction that managers vulnerability to stress can be lessened by them standing back from the coal face occasionally ...
(17200 views)
High Powered CVsby Rachel Bishop-Firth - How to Books
A well-written, well-designed CV is essential. Together with your letter it is the only thing a prospective employer has to go on. This text will help managers and professionals market themselves through their CVs to gain managerial positions.
(23707 views)
Rip-Off!by David Craig - Original Book Co
The inside story of the consulting money machine. Lying, cheating, falsifying results, plagiarism, incompetence, manipulation, tax evasion, expenses fraud, sex and alcohol abuse. Find out what happens when management consultants come to town.
(17830 views)
Managing Under Austerity, Delivering Under Pressureby John Wanna, Hsu-Ann Lee, Sophie Yates - ANU Press
How can public managers and public services become more productive, more outcome-driven and more agile? How can we achieve better alignment between ever-growing citizen expectations and the realities of constrained service provision?
(10910 views)