Essentials of Marketing Research: Exercises
by Paurav Shukla
Publisher: BookBoon 2008
ISBN-13: 9788776814397
Number of pages: 50
Description:
After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
Download or read it online for free here:
Download link
(5MB, PDF)
Similar books
Permission Marketingby Roy Everitt - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(11214 views)
Winning the Zero Moment of Truthby Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(12975 views)
Marketing Communicationsby Olujimi Kayode - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(13175 views)
Plug Your Book!by Steve Weber - Weber Books
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(10732 views)