Logo

eMarketing: The Essential Guide to Online Marketing

Large book cover: eMarketing: The Essential Guide to Online Marketing

eMarketing: The Essential Guide to Online Marketing
by

Publisher: Quirk eMarketing
ISBN/ASIN: 062041135X
Number of pages: 305

Description:
The author consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing.

Home page url

Download or read it online for free here:
Download link
(41MB, PDF)

Similar books

Book cover: Core Concepts of MarketingCore Concepts of Marketing
by - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
(19358 views)
Book cover: Essentials of Marketing Research: ExercisesEssentials of Marketing Research: Exercises
by - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(15065 views)
Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(12844 views)
Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(22609 views)