Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
Number of pages: 115
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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by Diane Cabell at al. - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.
by Andrew Wyckoff, Alessandra Colecchia - OECD
This book represents one of the very first analyses of the role of electronic commerce in economy, and addresses such issues as the impact of e-commerce on employment and on society, as well as its contribution to economic growth and efficiency.
by Andreas M. Antonopoulos - O'Reilly Media
The book tells you everything you need to know about one of the most exciting revolutions since the invention of the web: digital money. Bitcoin is the first successful digital currency. It's global, frictionless and it is changing money forever.
by Daniel Forrester - Smashwords
Bitcoin has been brooding within the tech community over the last few years. Learn the Ins and Outs of Bitcoin, the elusive new currency, including Bitcoin Mining, how to buy, sell and invest, and how you can achieve long term profits.