Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
Number of pages: 115
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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by Andrew Wyckoff, Alessandra Colecchia - OECD
This book represents one of the very first analyses of the role of electronic commerce in economy, and addresses such issues as the impact of e-commerce on employment and on society, as well as its contribution to economic growth and efficiency.
by David Nguyen - Smashwords
Based on the 10 topics announced in the Study Guide of Magento. This book presents each topic and provides useful tips for developers to work with Magento. At the end of some topics, you can find questions designed to revise what you have learned.
by Diane Cabell at al. - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.
by Andreas M. Antonopoulos - O'Reilly Media
The book tells you everything you need to know about one of the most exciting revolutions since the invention of the web: digital money. Bitcoin is the first successful digital currency. It's global, frictionless and it is changing money forever.