Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
Number of pages: 115
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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by Andreas M. Antonopoulos - O'Reilly Media
The book tells you everything you need to know about one of the most exciting revolutions since the invention of the web: digital money. Bitcoin is the first successful digital currency. It's global, frictionless and it is changing money forever.
by Zorayda Ruth Andam - Wikibooks
Internet commerce is a powerful tool in the economic growth of developing countries. However, this is premised on strong political will and good governance. This primer seeks to provide policy guidelines toward this end.
by Princely Ifinedo - InTech
A collection of well-written papers that employ empirical and theoretical/conceptual approaches to highlight insights on the global acceptance of electronic business (e-business) and other useful applications and conceptualizations in the area.
by Diane Cabell at al. - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.