Logo

Electronic Commerce: The Strategic Perspective

Large book cover: Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective
by

Publisher: Harcourt
ISBN/ASIN: 0030265339
ISBN-13: 9780030265334
Number of pages: 115

Description:
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

Download or read it online for free here:
Download link
(2.1MB, PDF)

Similar books

Book cover: E-Commerce: An IntroductionE-Commerce: An Introduction
by - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.
(16980 views)
Book cover: Flood Control on the Information OceanFlood Control on the Information Ocean
by
This text explores the limits that technology imposes on the legal and policy options available to those concerned about anonymous communication, digital cash, and distributed databases, and the ways in which they might reduce personal privacy.
(5464 views)
Book cover: Bitcoin Exposed: Today's Complete Guide to Tomorrow's CurrencyBitcoin Exposed: Today's Complete Guide to Tomorrow's Currency
by - Smashwords
Bitcoin has been brooding within the tech community over the last few years. Learn the Ins and Outs of Bitcoin, the elusive new currency, including Bitcoin Mining, how to buy, sell and invest, and how you can achieve long term profits.
(3549 views)
Book cover: Mastering BitcoinMastering Bitcoin
by - O'Reilly Media
The book tells you everything you need to know about one of the most exciting revolutions since the invention of the web: digital money. Bitcoin is the first successful digital currency. It's global, frictionless and it is changing money forever.
(3913 views)