Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
Number of pages: 115
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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by Princely Ifinedo - InTech
A collection of well-written papers that employ empirical and theoretical/conceptual approaches to highlight insights on the global acceptance of electronic business (e-business) and other useful applications and conceptualizations in the area.
by Zorayda Ruth Andam - Wikibooks
Internet commerce is a powerful tool in the economic growth of developing countries. However, this is premised on strong political will and good governance. This primer seeks to provide policy guidelines toward this end.
by Andrew Wyckoff, Alessandra Colecchia - OECD
This book represents one of the very first analyses of the role of electronic commerce in economy, and addresses such issues as the impact of e-commerce on employment and on society, as well as its contribution to economic growth and efficiency.
by Andreas M. Antonopoulos - O'Reilly Media
The book tells you everything you need to know about one of the most exciting revolutions since the invention of the web: digital money. Bitcoin is the first successful digital currency. It's global, frictionless and it is changing money forever.