by Donald J McCubbrey
Publisher: Connexions 2009
Number of pages: 336
The Business Fundamentals is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It focuses on small, entrepreneurial start-ups, and expands the discussion in each chapter to include issues that are faced in larger organizations. Traditional business models are discussed as well as eBusiness models. All major functional areas of modern organizations are covered.
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