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Business Fundamentals by Donald J McCubbrey

Small book cover: Business Fundamentals

Business Fundamentals
by

Publisher: Connexions
Number of pages: 336

Description:
The Business Fundamentals is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It focuses on small, entrepreneurial start-ups, and expands the discussion in each chapter to include issues that are faced in larger organizations. Traditional business models are discussed as well as eBusiness models. All major functional areas of modern organizations are covered.

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