Logo

Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang

Small book cover: Internet Advertising

Internet Advertising
by

Publisher: arXiv
Number of pages: 44

Description:
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.

Home page url

Download or read it online for free here:
Download link
(1.6MB, PDF)

Similar books

Book cover: Refining the Concept of Scientific Inference When Working with Big DataRefining the Concept of Scientific Inference When Working with Big Data
- National Academies Press
Using big data analytics to identify complex patterns hidden inside volumes of data that have never been combined could accelerate the rate of scientific discovery and lead to the development of beneficial technologies and products.
(2118 views)
Book cover: Storage Basics: An Introduction to the Fundamentals of Storage TechnologyStorage Basics: An Introduction to the Fundamentals of Storage Technology
- Fujitsu Siemens Computers
This book is an introduction to storage technologies and storage networks. It also provides an overview of the storage product portfolio of Fujitsu Siemens Computers which is the basis for solutions that help you manage the growing flood of data.
(13585 views)
Book cover: Elasticsearch: The Definitive GuideElasticsearch: The Definitive Guide
by - O'Reilly
Whether you need full-text search or real-time analytics of data, this book introduces you to the fundamental concepts required to start working with Elasticsearch. With these foundations laid, it will move on to more-advanced search techniques.
(2569 views)
Book cover: Temporal Database ManagementTemporal Database Management
by - Aalborg University
Topics covered: the semantics of temporal data, the design of data models and languages for temporal data, the design of databases expressed in terms of temporal data models as well as temporally enhanced design of conventional databases.
(2512 views)