by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
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by J. M. Hellerstein, M. Stonebraker - UC Berkeley
These lecture notes provide students and professionals with a grounding in database research and a technical context for understanding recent innovations in the field. The readings included treat the most important issues in the database area.
by Ronald Bourret
This paper gives a high-level overview of how to use XML with databases. It describes how the differences between data-centric and document-centric documents affect their usage with databases and how XML is commonly used with relational databases.
by Arno Jan Knobbe - IOS Press
This thesis is concerned with Data Mining: extracting useful insights from large collections of data. With the increased possibilities in modern society for companies and institutions to gather data, this subject has become of increasing importance.
by Ron Zacharski - GuideToDatamining.com
Before you is a tool for learning basic data mining techniques. If you are a programmer interested in learning a bit about data mining you might be interested in a beginner's hands-on guide as a first step. That's what this book provides.