by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
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by E. F. Codd - Addison-Wesley
Written by the originator of the relational model, the book covers the practical aspects of the design of relational databases. The author defines twelve rules that database management systems need to follow in order to be described as relational.
- National Academies Press
Using big data analytics to identify complex patterns hidden inside volumes of data that have never been combined could accelerate the rate of scientific discovery and lead to the development of beneficial technologies and products.
by Tom Jewett
This text is a teaching resource for an introductory database class at California State University Long Beach, Department of Computer Engineering and Computer Science. It is also designed to be used as an individual self-study tutorial.
by Osmar R. Zaiane - Simon Fraser University
An introduction to data models, database systems, the structure and use of relational database systems and relational languages, indexing and storage management, query processing in relational databases, and the theory of relational database design.