by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
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These lecture notes provide students and professionals with a grounding in database research and a technical context for understanding recent innovations in the field. The readings included treat the most important issues in the database area.
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At the highest level of description, this book is about data mining. However, it focuses on data mining of very large amounts of data. Because of the emphasis on size, many of our examples are about the Web or data derived from the Web.
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The database field is full of important problems still to be solved and interesting issues still to be examined -- and some of those problems and issues are explored in this book. It reports on some of our most recent investigations in this field.
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This book provides in-depth coverage of the theory concerning the logical level of database management systems, including both classical and advanced topics. It includes detailed proofs and numerous examples and exercises.