Tourism: the International Business
by Robert Christie Mill
Publisher: The Global Text Project 2010
Number of pages: 326
Description:
By understanding what travel and tourism is all about, those who operate businesses that rely on the visitor will be in a better position to take a pro-active role in securing that business for themselves. The text is divided into four sections: an overview of tourism, the development of tourism, the marketing of tourism, and the future of tourism.
Download or read it online for free here:
Download link
(8.6MB, PDF)
Similar books
Men of Wealthby John T. Flynn - Ludwig von Mises Institute
First-class business history, the story of great fortunes made by the most notable men of wealth in history: Jacob Fugger, John Law, Nathan Rothschild, Thomas Gresham, Robert Owen, Cornelius Vanderbilt, J.P. Morgan and J.D. Rockefeller.
(20493 views)
The Unauthorized Biography of the Baby Bells and Info-Scandalby Bruce Kushnick - New Networks Institute
Bruce Kushnick, a telecom analyst for 15 years, spent seven years writing his 'unauthorized biography' of the Bell telephone monopolies. His 464-page manuscript exposes how the Baby Bells have been ripping us off since they were born in 1984.
(15435 views)
Democratizing Innovationby Eric von Hippel - The MIT Press
Eric von Hippel looks closely at the emerging system of user-centered innovation. He explains why users find it profitable to develop new products for themselves, and why it often pays users to reveal their innovations freely for the use of all.
(13042 views)
The 50 Great Pioneers of American Industryby Baldwin H. Ward - J.G. Ferguson Publishing
This book is about the men who laid the basis of U.S. industry, and the thriving economy which it sustains. These pioneers were expanding the frontiers of enterprise and opportunity, each in his own way, in his own time, of his own volition.
(15419 views)