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Gamification in Business

Gamification in Business
by An Coppens

Publisher: Bookboon 2014
ISBN-13: 9788740308242
Number of pages: 63

This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.

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 (5.4MB, PDF)