Logo

Gamification in Business by An Coppens

Small book cover: Gamification in Business

Gamification in Business
by

Publisher: Bookboon
ISBN-13: 9788740308242
Number of pages: 63

Description:
This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.

Home page url

Download or read it online for free here:
Download link
(5.4MB, PDF)

Similar books

Book cover: Managing through ChangeManaging through Change
by - BookBoon
Change is the only constant so it's important that you know how to manage through change. This book covers techniques on how to manage change effectively taking into account all of the factors that have impact on others, systems and processes.
(11915 views)
Book cover: 50 Cautionary Tales for Managers50 Cautionary Tales for Managers
by - How to Books
The whole of management life is revealed in 50 short stories, all based on real events. The author bravely offers each flawed manager practical advice in a bid to improve their performance and make life more tolerable for their colleagues.
(16147 views)
Book cover: A Passion for IdeasA Passion for Ideas
by - Purdue University Press
This volume gathers together a stunning list of today's thought leaders to shed light on how 'the new' is discovered. These innovators share their insights and help us to understand the process of creativity and construction.
(9285 views)
Book cover: Business Research MethodsBusiness Research Methods
by - BookBoon
From the table of contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; etc.
(10271 views)