Consumer Behavior: Practice Oriented Perspectives
by Senay Sabah (ed.)
Publisher: InTech 2017
Number of pages: 132
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Home page url
Download or read it online for free here:
(multiple PDF files)
by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.
by MTD Training - BookBoon
If you're selling a product or a service to your clients you'll need to know exactly how to influence and sell your wares in the right way. This textbook will focus on the key skills and techniques that you need to perform high impact presentations.
by Frank Atkinson - BookBoon
Sales planning is a key skill that all salespeople need to master. This book takes you through the key planning principles, producing your personal plan, planning for meetings, managing your time, planning to negotiate and planning your activities.
by Norris Arthur Brisco - D. Appleton and company
The explaining of the fundamental principles of salesmanship is the purpose of this book. They are not the result of theorizing, but the opposite, as they are the principles worked out from analyzing the experiences of successful salespersons.