Logo

Consumer Behavior: Practice Oriented Perspectives

Small book cover: Consumer Behavior: Practice Oriented Perspectives

Consumer Behavior: Practice Oriented Perspectives
by

Publisher: InTech
ISBN-13: 9789535136200
Number of pages: 132

Description:
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

Home page url

Download or read it online for free here:
Download link
(multiple PDF files)

Similar books

Book cover: The Power of SellingThe Power of Selling
by - Flat World Knowledge
Teaches students about the proven process of selling. It teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn on their own selling skills.
(8245 views)
Book cover: Buyer BehaviourBuyer Behaviour
by - BookBoon
The author specialises in training salespeople to be more successful in their role. Contents: Introduction to buyer behaviour; Behavioural analysis, Understanding your preferred style and how to deal with other buyer types; Buyer tactics.
(5508 views)
Book cover: Fundamentals of SalesmanshipFundamentals of Salesmanship
by - D. Appleton and company
The explaining of the fundamental principles of salesmanship is the purpose of this book. They are not the result of theorizing, but the opposite, as they are the principles worked out from analyzing the experiences of successful salespersons.
(5620 views)
Book cover: Auctions: Theory and PracticeAuctions: Theory and Practice
by - Princeton University Press
A non-technical introduction to auction theory and its practical application. It introduces the basic theory, discusses practical auction design, and describes the one-hundred-billion dollar 3G mobile-phone license auctions.
(9805 views)