Consumer Behavior: Practice Oriented Perspectives
by Senay Sabah (ed.)
Publisher: InTech 2017
ISBN-13: 9789535136200
Number of pages: 132
Description:
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Download or read it online for free here:
Download link
(multiple PDF files)
Similar books
Negotiating Sales
by MTD Training - BookBoon
If you're going to be a top earner in the sales industry then effective negotiation skills are a key area that you'll need to master. You'll want to get the best deal. So how can you accomplish this? This textbook will reveal all.
(10833 views)
by MTD Training - BookBoon
If you're going to be a top earner in the sales industry then effective negotiation skills are a key area that you'll need to master. You'll want to get the best deal. So how can you accomplish this? This textbook will reveal all.
(10833 views)
Powerful Selling
by Kimberly K. Richmond
While it uses the traditional selling tenets as its foundation, the book adapts the concepts to the rapidly changing world of business in today's environment, including the use of blogs, wikis and other interactive ways of connecting with customers.
(2800 views)
by Kimberly K. Richmond
While it uses the traditional selling tenets as its foundation, the book adapts the concepts to the rapidly changing world of business in today's environment, including the use of blogs, wikis and other interactive ways of connecting with customers.
(2800 views)
Sales Management: Teamwork, Leadership and Technology
by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.
(19060 views)
by Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.
(19060 views)
Closing the Sale
by Frank Atkinson - BookBoon
The biggest obstacles to closing are fear of rejection by the salesperson and fear of making a mistake by the buyer. This short book gives good practical advice on how to close more sales confidently and at the right time.
(8915 views)
by Frank Atkinson - BookBoon
The biggest obstacles to closing are fear of rejection by the salesperson and fear of making a mistake by the buyer. This short book gives good practical advice on how to close more sales confidently and at the right time.
(8915 views)