Logo

Consumer Behavior: Practice Oriented Perspectives

Small book cover: Consumer Behavior: Practice Oriented Perspectives

Consumer Behavior: Practice Oriented Perspectives
by

Publisher: InTech
ISBN-13: 9789535136200
Number of pages: 132

Description:
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

Home page url

Download or read it online for free here:
Download link
(multiple PDF files)

Similar books

Book cover: Sales Presentation TechniquesSales Presentation Techniques
by - BookBoon
If you're selling a product or a service to your clients you'll need to know exactly how to influence and sell your wares in the right way. This textbook will focus on the key skills and techniques that you need to perform high impact presentations.
(5728 views)
Book cover: Sell and Grow RichSell and Grow Rich
by - Smashwords
Selling is the world's highest paid profession. Unfortunately, there are millions of salespeople that don't make much money. How can that be? It's simple really. This book will give you the tools you need to 'Sell and Grow Rich.'
(5928 views)
Book cover: The Power of SellingThe Power of Selling
by - Flat World Knowledge
Teaches students about the proven process of selling. It teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn on their own selling skills.
(8474 views)
Book cover: Obtaining and Retaining CustomersObtaining and Retaining Customers
by - Bookboon
At the heart of this book is the belief that to survive in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere.
(5949 views)