Consumer Behavior: Practice Oriented Perspectives
by Senay Sabah (ed.)
Publisher: InTech 2017
Number of pages: 132
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
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by Dragos V. Iliescu - BookBoon
This short and practical book provides its readers with a structured approach to telesales, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next.
by Kimberly K. Richmond
While it uses the traditional selling tenets as its foundation, the book adapts the concepts to the rapidly changing world of business in today's environment, including the use of blogs, wikis and other interactive ways of connecting with customers.
by Andrew Whalley - Bookboon
At the heart of this book is the belief that to survive in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere.
by MTD Training - BookBoon
From the table of contents: The Role of Prospecting in the Sales Process; General Skills that Prospecting Requires; Prospecting Tips; Effective Introductory Sales Letters; Cold Calling Techniques; Prospecting with Existing Customers; Resources.