Consumer Behavior: Practice Oriented Perspectives
by Senay Sabah (ed.)
Publisher: InTech 2017
Number of pages: 132
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
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