by Richard F. Taflinger
Publisher: Kendall Hunt Publishing 1996
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli.
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by Jerry Kirkpatrick - TLJ Books
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
by Herbert Kaufman - George H. Doran Company
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.
by M. Solomon, L. D. Cornell, A. Nizan - Flat World Knowledge
This book is written for advertising and promotions courses taught to students in the business school. The book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
by Ira Berkowitz - Vault Inc.
Are you addicted to commercials? Do you love to make up catchy slogans? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.