Taking ADvantage by Richard F. Taflinger

Small book cover: Taking ADvantage

Taking ADvantage

Publisher: Kendall Hunt Publishing
ISBN/ASIN: 0757586724
ISBN-13: 9780757586729

This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli.

Home page url

Download or read it online for free here:
Read online
(online html)

Similar books

Book cover: Vault Career Guide to AdvertisingVault Career Guide to Advertising
by - Vault Inc.
Are you addicted to commercials? Do you love to make up catchy slogans? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
Book cover: Launch! Advertising and Promotion in Real TimeLaunch! Advertising and Promotion in Real Time
by - Flat World Knowledge
This book is written for advertising and promotions courses taught to students in the business school. The book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
Book cover: Pay Per Click Internet AdvertisingPay Per Click Internet Advertising
- Tutorials Point
Pay Per Click is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This book explains how you can use PPC to promote your business.
Book cover: The Clock that Had no HandsThe Clock that Had no Hands
by - George H. Doran Company
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.