by Richard F. Taflinger
Publisher: Kendall Hunt Publishing 1996
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli.
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by M. Solomon, L. D. Cornell, A. Nizan - Flat World Knowledge
This book is written for advertising and promotions courses taught to students in the business school. The book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
by Jerry Kirkpatrick - TLJ Books
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
by Herbert Kaufman - George H. Doran Company
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.
- Tutorials Point
Pay Per Click is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This book explains how you can use PPC to promote your business.