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Advertising

e-books in Advertising category

Book cover: Pay Per Click Internet AdvertisingPay Per Click Internet Advertising
- Tutorials Point ,
Pay Per Click is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This book explains how you can use PPC to promote your business.
(3789 views)
Book cover: Vault Career Guide to AdvertisingVault Career Guide to Advertising
by - Vault Inc. ,
Are you addicted to commercials? Do you love to make up catchy slogans? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
(5383 views)
Book cover: Taking ADvantageTaking ADvantage
by - Kendall Hunt Publishing ,
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage of that processing by creating stimuli.
(6300 views)
Book cover: Launch! Advertising and Promotion in Real TimeLaunch! Advertising and Promotion in Real Time
by - Flat World Knowledge ,
This book is written for advertising and promotions courses taught to students in the business school. The book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
(7508 views)

Book cover: The Clock that Had no HandsThe Clock that Had no Hands
by - George H. Doran Company ,
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.
(5539 views)
Book cover: In Defense of AdvertisingIn Defense of Advertising
by - TLJ Books ,
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
(7289 views)