Principles of Marketing
by Jeff Tanner, Mary Anne Raymond
Publisher: Flat World Knowledge 2010
ISBN/ASIN: 0982361823
ISBN-13: 9780982361825
Number of pages: 348
Description:
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
Download or read it online for free here:
Download link
(7.2MB, PDF)
Similar books
Essentials of Marketing Researchby Paurav Shukla - BookBoon
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
(23473 views)
Plug Your Book!by Steve Weber - Weber Books
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(12242 views)
85 Inspiring Ways to Market Your Small Businessby Jackie Jarvis - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(24867 views)
Introducing Marketingby John Burnett - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(14979 views)