Logo

Principles of Marketing by Jeff Tanner, Mary Anne Raymond

Large book cover: Principles of Marketing

Principles of Marketing
by

Publisher: Flat World Knowledge
ISBN/ASIN: 0982361823
ISBN-13: 9780982361825
Number of pages: 809

Description:
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.

Home page url

Download or read it online for free here:
Read online
(online html)

Similar books

Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(11498 views)
Book cover: A Basic Guide to ExportingA Basic Guide to Exporting
- Government Printing Office
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
(9490 views)
Book cover: Perfect Presentations: How You Can Master the Art of Successful PresentingPerfect Presentations: How You Can Master the Art of Successful Presenting
by - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(8650 views)
Book cover: Essentials of Marketing Research: ExercisesEssentials of Marketing Research: Exercises
by - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(9892 views)