Welcome to E-Books Directory
This is a freely downloadable e-book.

Principles of Marketing

Principles of Marketing
by Jeff Tanner, Mary Anne Raymond

Publisher: Flat World Knowledge 2010
ISBN/ASIN: 0982361823
ISBN-13: 9780982361825

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.

Home page url

Download or read it online here:

Read online

 (online html)