The Marketing of Ideas and Social Issues
by Seymour Fine
Publisher: Project Gutenberg 1981
Number of pages: 134
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some of the questions dealt with in this book.
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by MTD Training - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
by Paurav Shukla - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
by Rob Stokes - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
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A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.