Winning the Zero Moment of Truth
by Jim Lecinski
Publisher: Vook 2011
Number of pages: 75
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
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by Rob Stokes - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
by Paurav Shukla - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
by Roy Everitt - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
by Jeff Tanner, Mary Anne Raymond - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.