Logo

Winning the Zero Moment of Truth

Large book cover: Winning the Zero Moment of Truth

Winning the Zero Moment of Truth
by

Publisher: Vook
ISBN/ASIN: B0057YD3WQ
Number of pages: 75

Description:
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Similar books

Book cover: The Marketing of Ideas and Social IssuesThe Marketing of Ideas and Social Issues
by - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
(6945 views)
Book cover: Relationship MarketingRelationship Marketing
by - Marketing Science Institute
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
(5727 views)
Book cover: Principles of MarketingPrinciples of Marketing
by - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(11732 views)
Book cover: Essentials of Marketing Research: ExercisesEssentials of Marketing Research: Exercises
by - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(10864 views)