Logo

Winning the Zero Moment of Truth

Large book cover: Winning the Zero Moment of Truth

Winning the Zero Moment of Truth
by

Publisher: Vook
ISBN/ASIN: B0057YD3WQ
Number of pages: 75

Description:
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Similar books

Book cover: Permission MarketingPermission Marketing
by - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(8945 views)
Book cover: Relationship MarketingRelationship Marketing
by - Marketing Science Institute
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
(9067 views)
Book cover: Introducing MarketingIntroducing Marketing
by - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(9443 views)
Book cover: The Marketing of Ideas and Social IssuesThe Marketing of Ideas and Social Issues
by - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
(9356 views)