Understanding Media and Culture: An Introduction to Mass Communication
by Jack Lule
Publisher: The Saylor Foundation 2013
ISBN/ASIN: 1453329188
Number of pages: 761
Description:
The text will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
Download or read it online for free here:
Download link
(6.4MB, PDF)
Similar books
Media, Technology, and Society: Theories of Media Evolutionby Russell Neuman - University of Michigan Press
The authors explore the issue of media evolution. Focusing on a variety of examples in media history, ranging from the telephone to the television, the radio to the Internet, these essays address questions about the nature of technological change.
(6012 views)
Imaging Identityby Melinda Hinkson (ed.) - ANU Press
Imaging Identity presents potent reflections on the human condition through the prism of portraiture. These essays consider why portraits continue to have such galvanising appeal and perform fundamental work across so many social settings.
(1095 views)
Rethinking the BBC: Public Media in the 21st Centuryby Niki Seth-Smith (ed.) - Commonwealth Publishing
'Rethinking the BBC: Public Media in the 21st Century' brings together some of the most influential thinkers on media politics and policy in the UK and beyond. It is a vital contribution to the debate on public media at a moment of rapid change.
(1785 views)
When Media Are New: Understanding the Dynamics of New Media Adoption and Useby John Carey, Martin C. J. Elton - University of Michigan Press
The book investigates the human factors involved in technological change and their implications for current and future media. It will find a broad audience ranging from media and communication scholars to historians and organizational theorists.
(5957 views)