Logo

Understanding Media and Culture: An Introduction to Mass Communication

Large book cover: Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication
by

Publisher: The Saylor Foundation
ISBN/ASIN: 1453329188
Number of pages: 761

Description:
The text will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.

Home page url

Download or read it online for free here:
Download link
(6.4MB, PDF)

Similar books

Book cover: Broadcasting, Voice, and AccountabilityBroadcasting, Voice, and Accountability
by - World Bank Publications
This book provides development practitioners with a wide overview of the key policy and regulatory issues involved in supporting freedom of information and expression and enabling development of a pluralistic and independent broadcasting sector.
(5174 views)
Book cover: Media and Participation: A site of ideological-democratic struggleMedia and Participation: A site of ideological-democratic struggle
by - Intellect Ltd
This book looks at participation as a structurally unstable concept and as the object of a political struggle that makes it oscillate between minimalist and maximalist versions. This struggle is analysed in theoretical reflections in five fields.
(1638 views)
Book cover: When Media Are New: Understanding the Dynamics of New Media Adoption and UseWhen Media Are New: Understanding the Dynamics of New Media Adoption and Use
by - University of Michigan Press
The book investigates the human factors involved in technological change and their implications for current and future media. It will find a broad audience ranging from media and communication scholars to historians and organizational theorists.
(5551 views)
Book cover: Media Innovation and EntrepreneurshipMedia Innovation and Entrepreneurship
by
The textbook is designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduates and graduates.
(1759 views)