A Basic Guide to Exporting
Publisher: Government Printing Office 2009
Number of pages: 254
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
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by Jackie Jarvis - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
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This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
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A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.