A Basic Guide to Exporting
Publisher: Government Printing Office 2015
ISBN/ASIN: 0160792045
ISBN-13: 9780160792045
Number of pages: 239
Description:
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
Download or read it online for free here:
Download link
(8.6MB, PDF)
Similar books
85 Inspiring Ways to Market Your Small Businessby Jackie Jarvis - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(23542 views)
Marketing Communicationsby Olujimi Kayode - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(13966 views)
Essentials of Marketing Research: Exercisesby Paurav Shukla - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(15639 views)
Strategic Marketingby Andrew Whalley - BookBoon
Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
(19324 views)