A Basic Guide to Exporting
Publisher: Government Printing Office 2009
Number of pages: 254
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
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by MTD Training - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
by Jeff Tanner, Mary Anne Raymond - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
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Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
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A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.